Health is above the wealth! And this line coming from an insurance company renders its importance more in the user’s mind.
We created classy health heaven for Liberty General Insurance in the form of a yearly diary. The diary was designed to target the health-conscious as well as not-so-health-conscious patrons to take up a healthier lifestyle. The product that was completely conceptualized and designed by us traveled the world. Liberty General insurance HR team from the USA loved the diary so much that they especially called to compliment us. Needless to say, it inspired us further to keep doing such effective works in the future.
Liberty General Insurance
Challenge was to create an annual diary for the Brand, which gives the most Brand Recall, thus was expected to be very appealing.