Co-operative banks thrive on coherent relationships and, our client Abhudaya Bank is no exception to this unwritten rule.
They have been contemplating on making an ad film so, we jumped in to give them something accentuating their ideals.
We found the closeness within the family relationships similar to the relationship between the customer and the co-operative bank. Hence, we presented a delicate idea to Abhudaya Bank, and they loved it instantly. Customers were extremely intrigued and impressed by the new ad film and complemented the bank for bringing something so sensitive, beautifully explaining their long familial relationship with the bank. Needless to say, we found our happiness in their mutual joy.
Client:
Abhyudaya Co-operative Bank Ltd.
Task:
Creating an emotional Branding TVC, resonating the Brand Values and it’s relationship with customers
